Like many employers, you may have open positions with few applicants. Or, the applicants you have may not be qualified for the roles. Because you cannot have these jobs remain open, you need to alter your approach to the recruitment process to get better results.
Implement these six tips to attract higher-quality candidates to your job openings.
1. Build Your Employer Brand
Enhance your company’s reputation as a great place to work. For instance, use your careers page to show your mission, vision, and values. Include employee photos, videos, stories, and testimonials. Also, include information about your benefits and opportunities for growth. Additionally, encourage your team members to share their stories on employer review sites. Showing what it is like to work for you can increase interest in applying with your company.
2. Encourage Employee Referrals
Emphasize the importance of your team members referring people they know to your organization. The referrals are likely to fit with company culture, stay productive, and remain long-term with your company. Be sure you reward your employees whose referrals stay for a set time.
3. Recruit from Customized Job Boards
Post your openings on job boards other than the usual ones. You should get more qualified candidates that convert to hires at a higher rate. These sources may include industry-specific job boards, local or community message boards, university job boards, and Craigslist.
4. Increase Your Salaries
Candidates want to receive competitive compensation for their time and talents. This is why offering salaries on the higher end of the range is important. Include the job title, years of experience, skills, qualifications, geographic location, and other relevant information when researching an appropriate salary to offer.
5. Optimize Your Application Process
Your application process needs to be fast and transparent. This includes easy submission of cover letters and resumes through your company website, ongoing notifications of application status, and details of what the next step is. It also involves email reminders of job interviews, chatbots to answer questions, and quick responses to candidate messages.
6. Make Fast Hiring Decisions
Your hiring decisions need to be made as quickly as possible. Because the best talent typically is off the market within 10 days, you must let them know soon after an interview whether they are chosen to advance in the process or receive a job offer. As a result, you need to talk with your hiring team to gather feedback and compare candidates to determine which should advance or be asked to join your team.
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