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Personal Branding 101: How to Market Yourself to Your Next Employer

Marketing and branding aren’t just for businesses.  Building your own personal brand is an important tool in your career arsenal.  Your personality, interests, job experience, goals all make your “brand” and help tell your story and differentiate yourself from other candidates to prospective employers.

How do you create a brand that communicates your qualities and abilities to your employer?

  1. Keep An Up to Date LinkedIn profile: When it comes to modern recruitment, everything is on the table for employers to review in their candidate search. LinkedIn is one of the first places that a hiring manager will search when looking at a candidate’s background. That means it’s important to keep it current and complete. In addition to listing job experience and education, it’s important to list hobbies, volunteer experience, and other projects that can give employers a full picture of who you are.
  2. Keep Other Social Media Accounts Clean: The rest of your online personality and presence can also come into play when employers are searching for your history. It’s ok to have elements of your personal life in your public social media presence – in fact, you should as an authentic show of self – but you want to make sure there isn’t anything that an employer might see as a red flag to their bringing you on board.
  3. Ask For References: One of the strongest points in a personal brand can be someone else vouching for you. Asking a former boss, professor, or other professional contacts for a reference can be a good way to market yourself to employers. Using that as part of your application submission can go a long way in telling employees about who you are.

Having a strong personal brand is an important part of getting an employer’s attention. Giving potential new employers a way to see the whole package of everything you have to offer makes them more likely to see you as an asset to their company.

If you need help finding your next position, our experts can help. Our network of employers searching for qualified talent means we can find you a great match. Get in touch today.


How to Keep Your Small/Mid-Sized Business Competitive in a Challenging Job Market

You don’t have to have big brand name recognition to draw in top talent. There are plenty of ways that smaller businesses can differentiate themselves to employees and get candidates excited about coming on board. Here are some ideas to try to see more quality applicants.

  • Quality, Not Quantity: Your small business might not be able to offer a fully stocked kitchen, game room, and six-figure salary for everyone; instead focus on what you can offer. Most employees want a solid salary, retirement savings options, healthcare, and time to recharge. You might not be able to offer employees everything, but you can ensure that what you do offer in employee benefits are the highest quality your company can provide.  Focusing on a good 401k match, comprehensive health insurance, and enough PTO can secure you more hiring wins.
  • Be Flexible: More and more people are looking for flexibility in their working arrangement. One way for your company to stand out is to offer that from the get-go. Remote work and flexible start and end times of the day are preferred by many people and businesses are offering those options to get the attention of job seekers. Not only are companies who offer flexible working arrangements and remote work opportunities more likely to snag qualified candidates, but the overall flexibility can also save your business money.
  • Prioritize Culture: Company or corporate culture is about more than beer pong and standing desks. It’s about keeping employees engaged by making sure they know their value and the impact of their work. Growing a positive, healthy culture is something that money can’t buy but can make a huge difference in attracting and retaining talent.

The most important thing to remember in your recruitment efforts is to focus on what you can offer today, that meets the needs of the talent you are seeking.  Our team can help in your search to fill your staffing needs – we’re connected to some of the best talent and the best businesses in the industry. Contact us today to let us know how we can assist.


3 Telltale Signs You’re Ready for a New Job

There are plenty of obvious things that prompt your new job search – being overlooked for a promotion, company layoffs, or needing to make a cross-country move. But sometimes the need for a new job is much more subtle. How can you tell if it’s time for a change?

Below are three possible signs it might be time for a change:

  1. You Aren’t Sleeping Well: If you’re having nightmares about a project gone wrong, dread getting out of bed in the morning, or are putting in so many hours it prevents you from getting to bed at a reasonable hour; it might just be a temporary slump – or it might be time to reevaluate your job situation.
  2. You Have Health and Wellness Issues: Several symptoms might pop up if your job is taking its toll on you. Frequent headaches, reduced appetite, more frequent illnesses, or increased stress-inducing interactions might be signs your job is no longer a good fit.  You spend 40+ hours a week at work and so it makes sense that, if those hours are difficult, unfulfilling, or overly stressful, it would have a negative effect on the rest of your life.
  3. You’re Daydreaming About Retirement: If you’re spending a lot of time fantasizing about what life will be like when you don’t have to work anymore, it might be time to consider whether a different position or a different company might be a more fulfilling fit – or at least something that doesn’t make you want to race to retirement.

Not every day in the office is going to feel like a home run and other life stress can easily make work feel more difficult. Many times, project anxiety passes, new bosses settle in, and stress passes. But if every day at work is causing you to feel significant impacts in other parts of your life, it’s worth paying attention to and asking some questions.

If you’re looking to jumpstart your job search, we can help. Our expert staffing team excels at matching qualified candidates with the opportunities that are right for them. Let us join you in your job hunt today.


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