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Personal Branding 101: How to Market Yourself to Your Next Employer

Marketing and branding aren’t just for businesses.  Building your own personal brand is an important tool in your career arsenal.  Your personality, interests, job experience, goals all make your “brand” and help tell your story and differentiate yourself from other candidates to prospective employers.

How do you create a brand that communicates your qualities and abilities to your employer?

  1. Keep An Up to Date LinkedIn profile: When it comes to modern recruitment, everything is on the table for employers to review in their candidate search. LinkedIn is one of the first places that a hiring manager will search when looking at a candidate’s background. That means it’s important to keep it current and complete. In addition to listing job experience and education, it’s important to list hobbies, volunteer experience, and other projects that can give employers a full picture of who you are.
  2. Keep Other Social Media Accounts Clean: The rest of your online personality and presence can also come into play when employers are searching for your history. It’s ok to have elements of your personal life in your public social media presence – in fact, you should as an authentic show of self – but you want to make sure there isn’t anything that an employer might see as a red flag to their bringing you on board.
  3. Ask For References: One of the strongest points in a personal brand can be someone else vouching for you. Asking a former boss, professor, or other professional contacts for a reference can be a good way to market yourself to employers. Using that as part of your application submission can go a long way in telling employees about who you are.

Having a strong personal brand is an important part of getting an employer’s attention. Giving potential new employers a way to see the whole package of everything you have to offer makes them more likely to see you as an asset to their company.

If you need help finding your next position, our experts can help. Our network of employers searching for qualified talent means we can find you a great match. Get in touch today.


3 Telltale Signs You’re Ready for a New Job

There are plenty of obvious things that prompt your new job search – being overlooked for a promotion, company layoffs, or needing to make a cross-country move. But sometimes the need for a new job is much more subtle. How can you tell if it’s time for a change?

Below are three possible signs it might be time for a change:

  1. You Aren’t Sleeping Well: If you’re having nightmares about a project gone wrong, dread getting out of bed in the morning, or are putting in so many hours it prevents you from getting to bed at a reasonable hour; it might just be a temporary slump – or it might be time to reevaluate your job situation.
  2. You Have Health and Wellness Issues: Several symptoms might pop up if your job is taking its toll on you. Frequent headaches, reduced appetite, more frequent illnesses, or increased stress-inducing interactions might be signs your job is no longer a good fit.  You spend 40+ hours a week at work and so it makes sense that, if those hours are difficult, unfulfilling, or overly stressful, it would have a negative effect on the rest of your life.
  3. You’re Daydreaming About Retirement: If you’re spending a lot of time fantasizing about what life will be like when you don’t have to work anymore, it might be time to consider whether a different position or a different company might be a more fulfilling fit – or at least something that doesn’t make you want to race to retirement.

Not every day in the office is going to feel like a home run and other life stress can easily make work feel more difficult. Many times, project anxiety passes, new bosses settle in, and stress passes. But if every day at work is causing you to feel significant impacts in other parts of your life, it’s worth paying attention to and asking some questions.

If you’re looking to jumpstart your job search, we can help. Our expert staffing team excels at matching qualified candidates with the opportunities that are right for them. Let us join you in your job hunt today.


How to Stand Out in a Competitive Tech Market

While there are more and more tech jobs opening up in businesses across the country every day, it’s still a competitive market. If you want to make sure you’re considered top talent, you need to take certain steps to ensure you’re being considered for every position. Skills, experience, and education are important, but  How can you make sure your application stands apart?

  1. Improve Your Resume: Chances are that you and the candidates you’re competing against for a position have similar skill sets and educational backgrounds. Finding ways to get the edge on your competition is important and it doesn’t need to be dramatic to make an impact. Have you taken any continuing education classes? Are you currently working towards gaining a certification? Make sure that even in-process achievements are listed on your resume. Also, make sure your resume is clean and buttoned up – have a friend or peer review it for errors, typos, or other issues. Having the right skills for a tech job is important, and being a clear, a careful communicator can go a long way towards helping make the right impression.
  2. Do More Than the Minimum: Your resume and cover letter are important parts of your application, but they don’t tell the whole story and they certainly don’t have to be the limit of your application materials. If you can show a strong work sample – even if it’s not outright requested – you may be able to set yourself apart from your peers. Keeping an up to date digital portfolio of work projects and samples can help you effectively show employers why you’re the best candidate for the job.
  3. Be Mindful of Social Media: Recruiters aren’t going to single-handedly depend on your Twitter profile to make a hiring decision but making sure your social media presence is professional – or at least not offensive – is an important part of looking for work. Having personality is important, but if it comes down to you and another candidate, you want to make sure you’re the one that the company will be proud to be associated with.

These small adjustments can go a long way towards helping you stand out for a competitive position. Looking for your next role? Get in touch today. RightStone can help you find the right job for your experience, skill set, and career goals.


Benefits to Working With an IT Recruiter

Looking for a job can be a full-time effort. Uploading resumes, writing cover letters, endless searches on job boards. A recruiter can be an amazing resource in your job search. Here’s why an IT recruiter might be the secret weapon to advancing your career.

  1. Better Connections: Applying for a job online is hit or miss. The chances of hearing back from a company about a position you feel you’re qualified for really depend on too many factors to feel confident about moving along in the process. Using a recruiter means they’re going to pass on your information to someone who wants to hire and trusts the recruiter to only suggest qualified candidates. This increases your chances of getting that initial interview.
  2. Interview Prep: A recruiter will often interview candidates to get to know them, but also to work through questions and concerns that a candidate has about interviewing with a company. The recruiter likely knows the company well and certainly is familiar with the position, so they can help you understand what to focus on and how to frame your experience in a conversation with a hiring company.
  3. Better Feedback: Recruiters are going to follow up with the hiring manager or interviewer after you meet with them to get their feedback. Whether it’s positive or negative, a recruiter can report back to you what worked and what didn’t, so you can learn from your experience.
  4. Access to More Openings: Some companies work with recruiters before they ever post a job online. These jobs, therefore, are only available when working through a recruiter, giving you access to hiring managers when they’re still excited about the search and not worn out after dozens of rounds of interviews.

Working with a recruiter can save you time and energy and reduce your job-search stress. Our expert staffing team can help you find the right fit for your skills and experience. Contact Us today so we can help you start your search.


5 Marketable Skills Every IT Professional Should Have

You already know your skills and experience are crucial to finding a job. Often IT positions will require very specific certifications, education or project experience and only the candidates who have them will go on to interview and compete for the position. So, if every applicant has roughly the same abilities, how can you set yourself apart as the right pick for the job? Here are some additional skills to develop and display so you get noticed.

  1. Good Communication:

    Lots of IT professionals spend their days heads down at their desk, working on projects. One of the best skills you can have – and showcase in your resume, cover letter, and interview – is good communication. This shows you can share your ideas intelligently and will likely work well in teams and across departments.

  2. Creativity:

    You don’t have to be an artist, but employers often want someone with a sense of creativity, because these candidates are often the best at innovation, problem-solving and innovation.

  3. Commitment to Learning:

    Technology is constantly changing and it’s never enough to just get a degree or a certificate and be done. Showing you’re involved in or have completed continuing education courses can be a way to share with employers your love of learning and desire to stay ahead of the trends.

  4. Flexibility:

    The only thing constant is change and companies want to know how well you roll with deviations from the plan. This is especially important in IT, where the plan can change quickly due to problems with deployment or having to troubleshoot an unanticipated issue. Flexibility can be demonstrated by sharing your experience in various projects or talking about your time spent at a startup or other business where the day to day was anything but ordinary.

  5. Organized:

    Everyone needs a system. Employers look for candidates who are organized because they know they can follow the system and processes in place, or even help develop more efficient ones. Organization is a key ingredient to job success, as it’s often the driving force behind meeting deadlines, tracking projects, and effectively testing and implementing solutions.

Work With Us!

We can help match your marketable skills to the right employer. Let us help you find the employer that will appreciate your skills and enable you to do your best work. Contact us today to find your next role.


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