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Setting 2021 Goals for Your Team

The year 2020 is almost over and few people aren’t glad to see the back of it. Next year could be equally challenging, but here are lessons you can carry from this year into 2021.

One of those lessons is the importance of setting goals for your team. Goals help focus and maintain momentum, even in the midst of chaos. However, you need to choose these goals carefully.

Are you putting together a vision for 2021? Use these tips to set goals that will inspire your team in 2021.

Prioritize Your Team’s Vision

You have an idea of goals to choose from, but do your team members agree?

It’s difficult to motivate teams to do something they have no interest in or don’t see its value. So your first task is to figure out what your group wants to achieve. Once you understand that, you may find it helpful to develop a vision statement that reflects your team’s position. You can use this to reflect on when you set goals and when you reevaluate throughout the year.

Defining goals based on the team’s vision is key. Once everyone is on the same page, it’s much easier to pull in the same direction as one team.

Connect Team Goals to the Organizational Strategy

More and more, employees derive satisfaction and motivation from knowing they’re contributing to something bigger than themselves. Most employees work at your company because they believe in what they do. It’s not the day-to-day operations that drive them but the bigger picture.

Lean into this motivating factor when developing your goals. Identify those instances that connect with the organizational strategy. In other words, ask, “What is everyone here to do, and how does our team take the organization one step closer to achieving it?”

Choose Measurable Goals

A goal you can’t measure isn’t a goal at all. Measurable goals are specific and include precise details: usually, you’ll focus on numbers. For example, “improve customer retention” is a good goal, but it’s hardly measurable unless you choose to “improve customer retention by 10% in one year.”

Keep in mind that your goals should be achievable with the resources available. They can require extra effort, but your projections should always be realistic.

Goal Setting Requires More Than Numbers

Setting and achieving goals in 2021 demands more than picking a KPI and throwing it against the wall. To motivate teams and keep them working together, you need goals that inspire teams to do their best work, even when they’re apart. These are aligned with your vision, connected to strategy, and inherently measurable.

Are you looking to add new team members in 2021? RightStone can help you find someone who fits into your team’s strategy. Get in touch to learn more about the RightStone 360 process.


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