When approaching the recruiting process, many hiring managers have a prepackaged set of criteria for what they are looking for from a candidate. While using some basic standards in your recruitment process is an effective way of rooting out obviously unqualified or ill-fitting candidates, a one-size-fits-all approach can result in overlooking some top talent.
A useful cognitive tool that can help hiring managers is to try to see things from the perspective of the job seeker. By understanding the thought process of job applicants, hiring managers can learn to read between the lines in job applications and catch talented candidates that would otherwise be missed through the one-size-fits-all approach to recruitment.
Here are some tips for thinking like a job seeker during the recruitment process:
Don’t Rely Too Heavily On Traditional Recruiting Platforms
While sites like LinkedIn and Indeed.com are vital to your employer branding strategy and getting in touch with active job seekers, there are tons of talented and more passive job seekers who do not use these traditional channels to reach out. To get connected with top talent, think like a job seeker by actually taking steps to reach out to candidates through IT Facebook groups and industry-specific sites. Even sites like Twitter and Instagram can be useful resources when searching for candidates.
Think Like a Salesman
Always keep in mind the recruitment process is a two-way street. You’re searching for CVs and candidate profiles that catch your eye, and job seekers are looking for job descriptions and company profiles that stand out. When you’re building your company profile on recruiting sites and social media, pay close attention to the details that job seekers are looking for — such as copy, color scheme, and description of company culture — that will make them pause in their search and submit an application.
Keep Things Simple, Informative and to the Point
Try to imagine yourself in the shoes of the typical job seeker. In most cases, they are perusing through and applying to a huge number of job openings, one after another, day after day. The advertisements you create for an open position should indicate that you’re aware of their current situation by being straightforward, to the point and simple to understand. Give them an idea of what they’re looking for and let them know they can expect to hear from an actual human being if they’re chosen as a good fit. A little humor never hurt, either.
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