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6 Ways to Attract Quality Applicants

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Like many employers, you may have open positions with few applicants. Or, the applicants you have may not be qualified for the roles. Because you cannot have these jobs remain open, you need to alter your approach to the recruitment process to get better results.

Implement these six tips to attract higher-quality candidates to your job openings.

1. Build Your Employer Brand

Enhance your company’s reputation as a great place to work. For instance, use your careers page to show your mission, vision, and values. Include employee photos, videos, stories, and testimonials. Also, include information about your benefits and opportunities for growth. Additionally, encourage your team members to share their stories on employer review sites. Showing what it is like to work for you can increase interest in applying with your company.

2. Encourage Employee Referrals

Emphasize the importance of your team members referring people they know to your organization. The referrals are likely to fit with company culture, stay productive, and remain long-term with your company. Be sure you reward your employees whose referrals stay for a set time.

3. Recruit from Customized Job Boards

Post your openings on job boards other than the usual ones. You should get more qualified candidates that convert to hires at a higher rate. These sources may include industry-specific job boards, local or community message boards, university job boards, and Craigslist.

4. Increase Your Salaries

Candidates want to receive competitive compensation for their time and talents. This is why offering salaries on the higher end of the range is important. Include the job title, years of experience, skills, qualifications, geographic location, and other relevant information when researching an appropriate salary to offer.

5. Optimize Your Application Process

Your application process needs to be fast and transparent. This includes easy submission of cover letters and resumes through your company website, ongoing notifications of application status, and details of what the next step is. It also involves email reminders of job interviews, chatbots to answer questions, and quick responses to candidate messages.

6. Make Fast Hiring Decisions

Your hiring decisions need to be made as quickly as possible. Because the best talent typically is off the market within 10 days, you must let them know soon after an interview whether they are chosen to advance in the process or receive a job offer. As a result, you need to talk with your hiring team to gather feedback and compare candidates to determine which should advance or be asked to join your team.

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Improve Communication During the Application Process

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Effective communication throughout your job application process is important. It shows respect and appreciation for your candidates and tracks the activity related to their applications. Regular communication also keeps you and the other staff members involved in the hiring process informed about the status of open roles. Plus, it reduces the number of phone calls about which stage candidates’ applications are at. These are reasons why you need to provide ongoing communication with all candidates.

Implement these tips to enhance communication throughout your application process.

1. Thank Candidates for Their Application

Send an automated, customized email to let each candidate know you received their application. For candidates who begin an application but do not submit it, send an email reminding them to finish it. This should increase the number of completed applications you receive.

2. Let Candidates Know Their Status

Keep each candidate informed about where they are in the application process. This may include “application reviewed,” “interview scheduled,” or “hired.” Candidates want to see that their applications are under real consideration. They also want to know whether they are moving forward in the process. Otherwise, the candidates are likely to apply for jobs elsewhere.

3. Notify Candidates Who Are No Longer Being Considered

Let a candidate know if they will not be contacted for an interview. You may want to send an email with a “not qualified” or “not selected” status to share your determination about their application. This provides resolution and lets the candidate know when they can reapply.

4. Schedule Job Interviews

Email each candidate you would like to interview. Include your online schedule manager to communicate the available times. The candidates and you can receive calendar reminders and reschedule if needed. This helps you keep track of your interviews.

5. Send Job Offer Letters

Use email to extend a written job offer to the candidates you choose. The software should be able to personalize and modify each contract and track and record the information. Then, you know the status of each new hire and can help them transition to employees.

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Leveraging a Staffing Firm During High Unemployment

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Over the last year, the U.S. has watched the unemployment rate take some deeply worrying turns. Although unemployment is now bouncing back slowly, the consequences of mass layoffs and upended industries are still making themselves known.

A staffing firm can be a valuable ally during times of turbulence, including this period of high unemployment. Here’s why working with a staffing firm could be the right business decision for your company.

Staffing Firms Hire Faster at a Lower Cost

With more people out of work, more talented candidates are on the hunt for a new role. As a result, you’re more likely to see a deluge of applications for every open post, which complicates the hiring process.

Staffing firms are more adept at sorting through large applicant pools, including greater numbers of unqualified applicants. They also have existing talent pools that they can leverage to shorten the time from job advertisement to hire.

In short, staffing firms have the resources to shorten the time to hire and manage hiring during high unemployment while staying on budget.

Staffing Firms Help Manage the Risk of Hiring

High unemployment often coincides with a difficult business environment in which organizations need more staff, but the associated costs can be a risk.

Staffing firms can work with you to fill contract roles that allow you to get the help needed without committing to permanent roles with benefits. Temp-to-Hire can be a smart option if you see the need extending in the medium to long-term, but your tolerance for risk is low for the short term.

Additionally, recruiters have a keen eye for the hiring process. They’re better able to find you better quality Temp-to-Hire or contract consultants, which add value to your business and are more likely to turn into long-term partnerships when the time is right.

Get Started with Hiring Experts

High unemployment grants businesses access to more talent with less competition, but these periods of instability rarely leave businesses themselves unscathed. Working with a strategic partner to manage your talent pipeline can ensure you mitigate risk and stay on budget while also ensuring you get the help you need in the office.

Get in touch to learn more about RightStone nurtures consultant and client relationships to find the right fit every time.