Social media is about more than just sharing memes and influencer marketing. Social platforms are where people spend a good amount of their personal and professional online time. From networking with business connections to staying in the know with friends, family, and community events; social media is a powerful connector of people. It can also be a powerful way to connect with potential new hires.
Some of the benefits of using social media in your search for talented candidates:
- Good Referrals: Ask your employees to share your job postings on their personal and professional social media profiles. More than likely those talented people you hired network with lots of other talented people, possibly resulting in better-qualified candidates.
- Cost-Effective recruiting: Social media is a free resource to share job listings. While ads and job postings on job boards have a cost associated with them, regular posts that are shared with your followers are free. You can maximize your reach by sharing available jobs on all of your social platforms – LinkedIn, Facebook, Twitter, Instagram – and spread the word. Followers might pass on the opportunity to someone in the market or they may apply themselves, and someone who’s already a fan and follower of your brand might be a great fit. Small businesses often try this method, along with asking for current employee referrals, before posting to public job sites.
- Maximum Exposure: Limiting your job postings to online job forums means they only get in front of people who are actively looking for work. What if you could get in front of qualified talent who might be passive candidates but are interested enough in your company or position to get in touch anyway? Social media enables your brand to get in front of more people – actively searching or not – and can help you drive more interest in your position and source more candidates.
Using social media should be part of every business’s recruitment plan. Whether it’s a primary or secondary method of sourcing talent, it can be a huge benefit in your search.
If you’re looking to expand your team and are looking for talented people, we can help. Contact us today to let us assist in your search for the next right hire.