How to Keep Your Small/Mid-Sized Business Competitive in a Challenging Job Market

You don’t have to have big brand name recognition to draw in top talent. There are plenty of ways that smaller businesses can differentiate themselves to employees and get candidates excited about coming on board. Here are some ideas to try to see more quality applicants.

  • Quality, Not Quantity: Your small business might not be able to offer a fully stocked kitchen, game room, and six-figure salary for everyone; instead focus on what you can offer. Most employees want a solid salary, retirement savings options, healthcare, and time to recharge. You might not be able to offer employees everything, but you can ensure that what you do offer in employee benefits are the highest quality your company can provide.  Focusing on a good 401k match, comprehensive health insurance, and enough PTO can secure you more hiring wins.
  • Be Flexible: More and more people are looking for flexibility in their working arrangement. One way for your company to stand out is to offer that from the get-go. Remote work and flexible start and end times of the day are preferred by many people and businesses are offering those options to get the attention of job seekers. Not only are companies who offer flexible working arrangements and remote work opportunities more likely to snag qualified candidates, but the overall flexibility can also save your business money.
  • Prioritize Culture: Company or corporate culture is about more than beer pong and standing desks. It’s about keeping employees engaged by making sure they know their value and the impact of their work. Growing a positive, healthy culture is something that money can’t buy but can make a huge difference in attracting and retaining talent.

The most important thing to remember in your recruitment efforts is to focus on what you can offer today, that meets the needs of the talent you are seeking.  Our team can help in your search to fill your staffing needs – we’re connected to some of the best talent and the best businesses in the industry. Contact us today to let us know how we can assist.

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