LinkedIn: it’s an unavoidable part of your professional life in 2020. With 575 million members and countless opportunities, you can’t afford to stay away, even if the notifications do become a bit much after a while.
Are you new to LinkedIn and wondering how to use it to your advantage? You already have what you need to get started. Here’s how to build your career using LinkedIn.
Create a Full, Engaging Profile
Your first stop is your profile. Your profile is public (unless you decide otherwise), and it’s easy for potential contacts and recruiters to find you both through LinkedIn and on Google.
Putting together a full, engaging profile is the number one hack for making the most from LinkedIn. You have a headline, summary, work history, and image to work with, which you can use to show off.
Do spend time building out your profile to create as complete a picture as possible for visitors. And if you are job hunting and want to be extra visible, use keywords related to your job title (or hopeful job title) to help stand out from the crowd. If you’re looking for a job as a Network Engineer, you might sprinkle in keywords like Network Communications Engineer or networking experience.
It’s a chance for you to tell your story in your own words — so make it a good one!
Join LinkedIn Groups
While you might use LinkedIn to search for jobs, there’s a whole world on the site that’s waiting for you. LinkedIn groups are a great place to start.
Join groups related to your industry, role, and career goals. But don’t stop there: participate in the group. Comment on posts. Share your thoughts. And don’t be afraid to send a direct message to get conversations going.
While LinkedIn groups are a great place to get talking, remember that you’re still in a professional environment. Act the same way you might at a networking event or conference and remember how you might portray your organization through your posts.
Accept More Requests than You Deny
“You have a new request.” You’ll get these emails more frequently than you might realize, and more often than not, and you might wonder whether to accept.
Only you can decide how and when to grow your network. But don’t be so hasty in hitting the decline button. New connections can lead to professional awareness, referrals, or even friendship.
So before you make a decision, check out the sender. They could be your next big opportunity.
Are you on the hunt for your next big opportunity? RightStone is placing qualified consultants like you with excellent employers. Get in touch to learn about the RightStone 360 process and see a list of current jobs.