Your number one goal for hiring isn’t merely to add a new employee. Instead, you want to attract the perfect candidate, someone who also happens to represent top-tier talent in their field. Doing that requires more than posting an opening online and waiting for applications to pour in.
To compete for the best, you need to be proactive. Social media makes it easier to seek out top talent and have meaningful conversations. But it takes a different approach than you may be used to.
Here’s a quick guide to using social media to steal top industry talent.
Extend Your Network
HR puts the job on your internal site, industry job boards, and of course, LinkedIn. You’ll find job seekers in these places, but if you want to compete for top tier talent, you’ll need to court those who aren’t necessarily actively looking for a new job.
Share your job on your social media pages, including LinkedIn, Twitter, and Facebook. If you’re looking for a wider talent pool, you can consider using advertisements to reach more people. (Just make sure to cost control before posting.)
Keep in mind that posts on Facebook or LinkedIn pages should be more than a basic job description. These are great places to sell your company culture and let more people peek through the window into your company. So, skip the technical details and use personalized posts.
Start Discussions Online
The key to unlocking the power of social media is to zoom in on the first half of the phrase: social.
For too long, recruiters used social media as a place to learn more about candidates’ personal lives or professional interests. But those tactics don’t build a connection. To connect with candidates, you need to avoid talking at them. You want to talk with them. And to do that, you need to start and engage in discussions.
HR can do this by working together with the marketing department to craft messages and engage. You will also want to get involved with hashtags related to your industry, which often serve as meeting places for industry professional and prospective candidates.
Organic discussions help your company stand out, attract talent, and give you an extra chance to screen candidates.
Encourage Current Employees to Get Involved
There’s one secret to hiring through social media that most of your competitors forget about: referrals.
Referrals take on a new life on social media.
Ask the new role’s team members to share the job with their own networks, too. Current employees are your best ambassadors, and the qualified professionals in their networks may not be scouring the job boards every day.