Modern HR has adopted new ways to help employers find the best candidates. Employers are relying less on traditional recruiting measures alone, such as resumes and references, and are using more holistic methods that can share information with employers beyond just skills and experience. Many employers are looking for more than just someone who fits a list of requirements, but someone who will be a good cultural fit and make contributions over the long term. That’s why social media is steadily becoming a standard part of candidate screening for many businesses.
Social media has the potential to both help and hinder your job search. Here’s what to know:
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Showcase Your Personality, but Keep it Professional
It’s okay to use your social media pages as a way to talk about your interests, share your opinions, and even post pictures of events you’ve attended or volunteer meetups you’re a part of. This can give employers a sense of what you value and what your hobbies are, which can help them understand how you might fit into their business. You just want to make sure you avoid posting anything provocative, inappropriate or dishonest. If you want to have a social safe space where you can censor yourself less, make sure you adjust your settings so your profile is either private or can’t be found by search engines.
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Use The Right Platforms
If you’re using social media to look for a new job or you’re hoping employers will find your social profile in their candidate search, make sure you’re using the right social channels. Snapchat is a great tool for advertising, but less effective for job searching. LinkedIn still remains one of the top channels employers and recruiters use to search for potential candidates. It’s a great place to be able to share more information about projects or certifications you would likely put on a resume, and it also offers you the ability to utilize your network to find out about new openings.
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If you’re looking for your next IT job, let us know. We can help match you with the right business and prepare you for what each company is looking for. Get in touch today.